Marketing Professional & Designer
About
Hi, I’m Judette. A marketing professional and designer with 10+ years of experience helping brands grow through strategic, creative communication.
I combine traditional marketing, digital marketing, social media, and design to not only execute, but think holistically about your brand. From building campaigns to creating visuals that convert, my focus is always on work that is both visually strong and results-driven.
Meta Ads & Performance Marketing
Brand Identity & Marketing Strategy
LUIGAT
VENISON SNACKS
Brand, Design & Marketing Specialist
I’ve worked closely with this client since 2022 to build and grow a cohesive, recognisable brand from the ground up. My role spans across both creative and strategic work, ensuring consistency across all touchpoints while supporting marketing objectives.
I developed the full brand identity, including logo and brand strategy, and designed a wide range of materials such as product labels, adverts, business cards, email signatures, and a product catalogue. I directed a photoshoot and developed a pitch deck, contributing to the brand’s growth and overall market presence.
On the marketing side, I created digital and social media strategies, along with website management content creation, copywriting, and social media management.
2022-2025
Year
WOLF PACK TENNIS
TENNIS ACADEMY
Marketing Manager
Since 2022, I’ve worked closely with this client to build and grow a cohesive, recognisable brand while supporting both their ongoing marketing efforts.
My role has included logo development and design, as well as the creation and execution of all marketing elements, from print adverts and t-shirt designs to branded items such as stickers, medals, and gift bags. I manage their social media, including content creation, design, and ongoing platform management.
I’ve been involved in the planning and execution of local events, including Bloembledon, ensuring an impactful brand experience across both digital and physical touchpoints.
Overall, this has been a hands-on, end-to-end role focused on strengthening brand visibility, engagement, and community presence.
2022-2026
Year
Comparesoft
B2B Software Comparison Platform
Content Writer & PR Outreach
I worked with Comparesoft to create and promote specialist content within their niche, with a focus on building authority and securing high-quality media placements.
My role involved researching and creating in-depth, industry-specific articles tailored to relevant audiences and publications. I then conducted targeted outreach, pitching these articles to specialist publications to secure placements.
Through this process, I successfully achieved published articles, helping to strengthen Comparesoft’s credibility, expand its reach, and improve its presence within key industry spaces.
2025-2026
Year
Strategy & Brand Positioning
I help define clear, effective marketing strategies that align with your business goals and set the foundation for growth.
Includes:
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Marketing strategy & campaign planning
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Brand positioning & messaging
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Content direction & planning
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Audience targeting & insights
Digital Marketing & Growth
I build and manage digital campaigns that grow your audience, increase engagement, and generate leads.
Includes:
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Social media management & content calendars
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Paid social advertising (Meta Ads)
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Campaign execution & optimisation
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Performance tracking & reporting
Creative & Content
I create visually compelling and on-brand content that connects with your audience and elevates your brand.
Includes:
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Graphic design & brand identity
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Social media content & visuals
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Website design & content
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Copywriting (web, social, articles, email)
Public Relations & Campaign Execution
I help build brand credibility and visibility through media, events, and strategic communication.
Includes:
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Media relations & outreach
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Press releases & thought leadership
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Event coordination & promotion
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Campaign rollouts & activations
Strategy That Tells a Story. Marketing That Works.
What’s always fascinated me is not just how things look and what they say, but how they can make you pay attention. Every brand has a story. My focus is finding the one that connects, turning ideas into messages that are impossible to ignore. When the story makes sense, the rest follows.